Our concepts structure what we perceive, how we get around in the world, and how we relate to other people. They also govern our everyday functioning, down to the most mundane details. The concepts that govern our thought are not just matters of the intellect. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. For this reason, most people think they can get along perfectly well without metaphor. Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. Metaphor is for most people a device of the poetic imagination and the rhetorical flourish-a matter of extraordinary rather than ordinary language.
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